Uain is the first quality Italian wine that thanks to its packaging guarantees better conservation and allows to enjoy the wine up to 30 days after it has been open. In terms of sustainability, it also reduces the wastes significantly if compared to more traditional glass bottles.

The word uain is how Italians pronounce “wine” and this name is already a positioning manifesto: preserving the roots by collaborating with producers who maintain the diversity and the natural cycles of the vine while at the same time innovating the tradition and making this product international.

Visually implement the commercial and brand positioning strategy and insights from the research developed in previous phases.

To solve the lack of knowledge and the consumers’ conception of wines in pouch as low quality and cheap wines.

Solve the e-commerce design in a simple, intuitive, global and cool way.

The simplicity and clarity of the content can be seen to be one of the principles of the design system, as well as the fluidity and subtleness that gives it a halo of modern elegance and that comes from the metallic effects of the packaging itself, making a perfect and transversal circle through all the touchpoints of the brand.