UNO de 50
BRANDING IDENTITY | PACKAGING | ART DIRECTION
Founded in Madrid more than 20 years ago, UNOde50 faces a stage of international expansion and already has establishments in markets such as France, UK, USA, Mexico, Japan or Canada. Despite being a jewelry firm known and loved on a national level, the challenges of the international environment made it necessary to review its strategy and its identity to value the quality of such a unique and exclusive product.
The new strategy try to that reflects the essence of this iconic brand, and is based on values such as craftsmanship, vitality and unique style, conveying that behind each piece there is a work of art that allows the client to project his own personality. The new logo reinterprets the original typography but gives more weight and presence to the «ONE» compared to 50, which helps to project the unique and unique character of its pieces.
Client: UNOde50 | Futurebrand
Date: 2017