Restyling of the brand identity of Vitevini, an Italian company that distributes high-quality wines in Italy. Previously called Vite, after a competitor analysis, we decided to change the name to improve the brand positioning.

Visually we have used organic shapes to create an identity that describes Vitevini passion for exploring the territories (terroirs) where the wines come from and the people who put their passion and expertise to create genuine and high-quality wines.

The work consisted of refreshing several touchpoints, from the visual identity assets to social media communication and offline material such as catalogue and magazine.